That's a complex issue and should be dealt with through an experienced trademark attorney. In general, there are several essential issues: is the trademark capable of being used for distinguishing your products and services from those of others in the field, is the trademark available ("clear") for use in most of the major markets where you want to use it, how long have you been using the brand on this product, and can you afford the fees to file and maintain registrations for your trademark? Related issues pertain to who actually "owns" the brand you want to register (you? your company? your predecessor?), how aggressively you want to enforce your brand, and what other product or geographic markets might you expand into over the next few years.
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